GOOGLE GOES UNDER THE KNIFE!

By now there’s probably no one who has missed Google’s plastic surgery. Except maybe China. The new Google redesign invokes in me a myriad of opinions, but neither of them really positive about the change. So many search engines running behind the objective of improving user search experience with interface. Big Honk – wrong memo guys.

Google and its goslings (uniform blue links) need better tools than a face lift. And answering questions to make precision part of its search isn’t my idea of instant. Maybe it needs Betty White or yolink. See “From Golden Girl To It Girl: Betty White Has Become Marketing Magic.”

Historically, change is either widely accepted or people simply come around. Herd mentality, short-term memory. Pick one. 'Coz right now we don’t have much of a say, like to untag ourselves from this new search interface. And a lot of us are doing the whole “We need to talk” bit, like me blogging about it.

But Google gods are pleading for users to work with them on this one. Here’s Googler, Rubie, in the Google Web Search Help forum responding to one complaint in a long but somewhat funny manner.

"It pains me to witness the tragic unraveling of a technological love affair... but I still think there's hope for your relationship. I, too, was shocked by the new Google search results page when I first saw it. Where had my beautifully textured G-O-O-G-L-E gone? And who invited Left-Nav to the party? It was like my mom had changed her cheesy potatoes recipe and ruined Thanksgiving forever. Nevertheless, out of respect for the Google, as my friends like to call it, I gave it a whirl….
….I understand if you recall with longing another time with a different Google results page, but Google is not ready to give up on its relationship with you. You're free to search wherever you like, but know that Google will be always be waiting for your return."

Well, Google’s banished to the couch for the time being. But the recent change of “scene” makes me dig in my stilettos and say again, something big is happening to search, to content. To user search experience. And I for one will be waiting to see how the interface graduates into better user experience.

Look out for the signs people, for change is coming. And about time too.

SEARCH ENGINES - An Inconvenient Truth

Sometimes a search engine just won't do. Do anything to save you time from searching for 'the' right answer from the million of little blue links that pop-up like weeds. And 'most of us will readily exchange a few kilowatts of accuracy for several hours of additional investigation'.

Because clutter is something that we put up with, the way we put up with bad governments, global warming and often the purgatory office coffee. Not me. Not anymore. I mean, put up with global warming or clutter.

Like most people, for me the buck stopped at wearing a green t-shirt. But then I started working for a company, that like me is genuine about wanting to do the right thing, TigerLogic. They had yolink - a little search prodigy - green to its last links and associations.

The idea was simple. Let's weed out the search results and also give people the opportunity to save more than just time. By tying up with Google Docs, Evernote, Diigo, Del.i.cious and more, the 'yolink save green community' was growing with the best. So in a small, yet big way, the savvy searcher was saving time,information and the paper.

Perhaps a better reference would be Jon Stewart, talking to Gore about the latter's new book: "I took this course over the weekend, read through the book, learned an awful lot... still don't know what to do... Even if you are, as I am, someone who believes the science, just because if I see something in print it must be true, but I believe, ok, the world is warming... surely human activity must have an impact on the world. There are 6 billion of us and, you know, many of us live in paved areas, so of course... But it seems like we won't change, you know; we didn't switch from horses until we got cars. I almost feel like, when you say we have all these different choices we can do... just give us one. Just say, 'We're switching to geothermal and we're doing it tomorrow and here's how we're doing it..." Sometimes, we forget that the big picture is actually comprised of small pixels. We are each tools for making a difference.

So yea. There are atleast 3 billion of us on search engines, everyday. And if each one of us just said, "hell yea, we're switching to yolink 'save and share' and we are doing it today.Now. Can you count the number of trees you just saved?

Think. 'Coz right now, wasting just won't do. Keep that green shirt on folks, and click here to save a tree.

Until later, green out folks!

Search.Find.Create.

Can we make search Green?

Recently Mama Nature has been creating havoc. Looking at the situation at hand, I did some yolinking and realized that in the matter of 2 months, we had 3 earthquakes over 7.0 on the Richter Scale, couple of freeloading tsunamis, one big Euro storm and as of right now, freak land-slides that wiped out four entire villages in Uganda. Yes four entire communities – the old, young and the smart. Gone. Someone please call Al gore and find out who the hell slipped up.

Not to mention the snow storms battering our east-coastians. Are we misreading the little signs? Maybe the real and the digital worlds are not that far apart. Earth, like search engines, is a big body of information. But weeding out the wrong information, and to get to what we are looking for isn’t simple.

In case of search engines, Yolink usually scans and highlights all the search keywords within the neighborhood of a paragraph. Then presents it as a preview to us. EX: You could choose – ‘Scan –links’ and ‘find – earthquakes history global warming freak weather’. I would throw in ‘Al Gore’ as a search keyword for good measure and see what results I get.

And I get to the right information from links scanned in a matter of minutes. We got digital covered. But M.Nature has the information links embedded in that large body we call ‘world’. Searching those is not easy.

We have got to start paying attention. What are you doing in your bit for the world? I, for one, use yolink’s online 'save and share'. Meaning, I utilize Google Docs and Evernote integrations to save my information, instead of printing pages of this and that.

I don’t know about you, but one thing about the Chinese is that they’re usually brilliant in their calculations. And that 2012 thing seems ominously real.
So while we are trying to figure out the world, lets keep it green people. Lets keep it green.

How did i get here O'search engine?

I recently came across a very interesting article in MediaPost by Laurie Sullivan titled – “Did you mean this when you searched for that?” Yes. I have searched for this and ended up with that/them/there and everything else under the sun.

And I realized that searching like realty is all about ‘location, location, location’. If the results are located in the top two search pages, the chances are that everyone will open every little result. But that was before yolink.

Let me explain. Like so many of my predecessors who relocated from East Coast to the West Coast, I stepped out of SJO expecting loads of sunshine, mad traffic and little time searching for that Home Sweet Home. The only thing that I scored on was ‘little time searching’ and ‘traffic.’

Yes, ‘little time searching’ actually scored over sunshine. Because I yolink’d it. Like most movers, I searched apartments.com, craigslist.com, roommates.com etc. And was simply bombarded with gazillions of townhouses, apartments, condos, houses, haunted houses and even a trailer. So I took cover with yolink.

Using the terms ‘pool, gated parking, café, safe, Santana row’, I did a yolink search. Instantly the craigslist results dropped from 45 to 12. The ones I liked based on previews that yolink offered, I proceeded save them online. I created a google doc called ‘SJ apartment’ and sent it to my WC friends to get their opinion on the locations. I got some great advice and within 5 days I had seen and signed the dotted line. Peace ensued in the search zone.

Can you think of a metaphor for yolink? I’d liken yolink to a GPS for search. You can enter your key-terms and it’ll show you where those results are, giving details such as area (content) and proximity, in which the keywords appear. So instead of driving around, you can get to the right place at the right time. For me it was home.
Talking about GPS reminds me I got to start yolink-ing for a car. Until next time, seek and yolink shall find. No more searching for this and ending up with that. (www.yolink.com)

Bonus: Tips on moving to san jose:
Best areas: Cupertino, Santana Row, Mountain View, Castro Street (food), Willow Glen, Sunnyvale, Las Gatos.
Avoid: SJ North, parts of Campbell, Milipitas. Burbank.